They surprise with a Halloween costume and the beer gets publicity

  • In Mexico, the Day of the Dead is one of the most beautiful times of the year.

  • In 2021, an economic spillover of 4 million 213 thousand pesos was estimated in CDMX for the Day of the Dead.

  • On that date, higher sales of food, flower shops, costumes, make-up, alcoholic beverages, accommodation, canteens, etc. are recorded.

Social networks have become the best communication tool for many people, that’s why it is normal to find any stories of people in these media. This is the case of a story that went viral thanks to the creativity of a work group that surprised all of its colleagues when they arrived dressed as Sixpacks of beer at a Halloween costume contest organized by the company.

In the month of October, people in many parts of the world express their creativity with their costumes to surprise others. Although it is an American holiday, Halloween is celebrated in many countries around the world.

According to LendingTree’s research, in the United States, people with the highest income levels will be the ones likely to spend the most, at $340 (about 6,800 Mexican pesos), compared to an average spend of $169, according to a press release on the results.

Also, the report states that a good majority of consumers, 87 percent of them, will spend on Halloween this year, and consumers are not hindered by inflation either, as spending is expected to be 16 percent higher than in 2021.

In Mexico, this date is added to the Day of the Dead, i.e The National Chamber of Commerce, Services and Tourism of Mexico City (CANACO) said that in the capital of the country an economic spillover of 4 million 213 thousand pesos was registered for the sale of food, flower shops, costumes, makeup, alcoholic beverages, accommodation and canteens, among others.

Winning costume in trends

Through a viral video on the social network TikTok, you can see how a fun work team surprised all their colleagues by dressing up in Sixpacks of Pilsen Callao beer, a Peruvian brand.

A video taken at a company in that country has gone viral to the extent that many people are mentioning the brand in comments to see what kind of loyalty and promotion consumers are doing towards it.

“HR: There will be a costume contest, wear what you like best,” the video says. Then people appear dressed in the colors of the beer, which is green, as well as the logo. girlfriend

@jenniferpaucca That wasn’t the best costume πŸ€£πŸ‘πŸ»πŸ‘πŸ» #centenario #centeneandodehallowen #hallowen #disfraces #creatividad #elmejorequipo #humor ♬ original sound – 24HDBM.

The video undoubtedly attracted the attention of Internet users, recording more than 20 thousand likes and various comments.

“If you tag @Pilsen.oficial for recognition,” says one comment.

“they are the marketing team aren’t they?” reads another comment.

“Where can I leave my resume, I like the work environment,” says another internet user.

It’s not the first time that these kinds of brand loyalty stories have surprised people in the digital world, let’s recall the cases of consumers who organized Oxxo, Mercado Libre and even Metro themed parties, with the sole aim of making you like myrtles. for that company or product.

Now read:

The five best advertising campaigns for Halloween and Day of the Dead

The best Halloween decorations available on Amazon

“Luchona Mom” ​​grants her son’s Halloween wish

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