In the year 2021, about 516 billion dollars were spent annually on advertising worldwide.
In 2020, spending on outdoor advertising in Mexico was 5.5 percent.
It is estimated that by 2024, spending on outdoor advertising in the world will exceed 4.6 billion.
Publishing and marketing is one of the most used industries of any sector. This is a case of outdoor advertising that has gone viral in the networks of the Party of National Action (PAN), drawing the attention of Internet users because that political party took advantage of Laura’s trend campaign carried out by JCDecaux and Agencia Montalvo.
The advertising industry is still one of the most important, so many brands use these methods to promote themselves in the different forms and spaces that exist today. For example, outdoor advertising and billboards, which are the most famous, because we see them every day in various types of advertisements.
According to marketing experts, outdoor advertising is any advertisement that can be seen in public places. These places are strategic places that the audience passes through day in and day out and manage to have a great impact, such as highways, busy streets, buildings, illuminated signs, advertising walls, among other strategic places.
Its effectiveness can be seen in the value that this method of marketing has recorded in recent years, where data from the Dentsu Aegis network, point out that outdoor advertising spending in Mexico was 5.5 percent of outdoor advertising investment in 2020.
According to AAM’s study, Mexico’s advertising spending reached US$4.3 billion in 2018, and this figure is expected to gradually increase in the coming years to exceed US$4.6 billion in 2024.
PAN is also using Laura’s campaign
What started as a viral campaign on the networks and for which no one knew who was responsible, ended up as a perfect strategy that many brands joined.
These are spectacular viral videos that became a trend on the networks, where several posters dedicated to a certain “Laura” could be seen, so that she would forgive her infidelity.
In view of this, many brands and companies have joined this strategy, such as the case of the political party PAN, which also installed several similar billboards in Mexico City.
So much chaos for this?
SO MUCH MONEY FOR THIS?? pic.twitter.com/Juqh0jU4F5
– Arturo Soto🐤 (@elarturoso) October 28, 2022
“Javier: Infidelity is the least important thing, but I will never forgive you for voting for Morena. Yes, there is another one,” reads the poster, which was taken by an internet user and posted on Twitter.
The publication on the little bird platform has gone viral, where most netizens are criticizing the party for taking another brand’s idea to carry out its political campaign.
“No, I don’t know how to confuse you, those politicians hung themselves on the original advertising campaign of the Montalvo agency, as we have all seen around town,” reads one of the comments.
It is worth mentioning that the original creators of the “Laura” campaign are JCDecaux and Agencia Montalvo, who created it to show the importance of outdoor advertising in a digital world like the one we live in today.
In conclusion, the world of advertising has become very important to many industries.
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