Figures projected by Statista reveal which countries have the most beauty pageant crowns.
within the studio “Statista Global Consumer Survey – Special Content ‘Media, Sports and Lifestyle'” get to know the profile of the competitive audience.
In addition to the case of Mariana Varela and Fabiola Valentín, others are added, such as that of Thai millionaire Anna Jakapong Jakrajutatip.
Diversity has shown new levels being reached in this segment with news like weddings in between Miss Argentina Mr Miss Puerto Ricoas well as the $20 million purchase of a transgender woman for a beauty pageant.
The conversation about diversity mainly focused on speeches on the market of beauty pageants, where many contestants start from this intention, to define activities that at the end of the day reveal what the market is interested in and not only that, what is important in this segment, in which they are increasingly establishing themselves tasks of interest to the consumer.
Important activities around inclusion were always consolidated, however, not all of them were relevant, such as the two events that are the protagonists of this note.
Something that is important to emphasize before we continue with this note is the context in which beauty pageants are located in the world, where Mexico is among the 11 countries with the most crowns won in beauty pageants in the world. , adding six of them, while the unquestionably leading nation in this scenario is Venezuela, with 23 crowns by 2021 when the study was conducted, followed by the Philippines, 15; United States, 15; Puerto Rico, 10 and India, 9.
Inclusion reaches a new level
Mariana Varela (26) and Fabiola Valentín (22) are today one of the many gay couples who managed to get married, but they have one special feature, they are Miss Argentina and Miss Puerto Rico, respectively.
The beauty pageant queens announced their relationship via social media, a relationship that dates back to their meeting at Miss Grand International 2020 (MGI, acronym in English).
After deciding to keep our relationship private, we opened our doors to them on their special day. 10/28/22″, they shared during the announcement of a series of images in which they provide evidence of the relationship they both maintain and which becomes an interesting case of inclusion in the industry, which is one of the largest viewers in the United States alone. markets, represents a reach of 9 percent among people aged 30 to 49 and 7 percent among people aged 18 to 29, according to the results of the “Statista Global Consumer Survey – Content Special “Media, Sports & lifestyle”.
The case adds to another act of unexpected inclusion when Anne Jakapong Jakrajutatip, a transgender millionaire of Thai descent, decided to pay $20 million to buy the company that organizes Miss Universe, at a time when trans inclusion was being debated. women in these competitions.
The purchase of the famous beauty pageant is due to the fact that Anne owns the JKN Global Group, a producer of various television offers, and now that it has added Miss Universe to its product catalog, the company justified the acquisition as a strong and strategic addition. , to “continue the legacy of providing a platform for passionate people from diverse backgrounds, cultures and traditions, as well as developing the brand for the next generation.”