Instagram is one of the most used social networks on the planet, hosting a community of 1.4 billion users.
A recent study reveals that Meta’s social network is the second most downloaded mobile app in 2022.
In 2021, “Checo” Pérez was the fourth highest paid pilot earning up to $18 million.
Businessman Arturo Elías Ayub did live on Instagram where, to the surprise of his followers, he connected with “Checo” Pérez, who also showed what his “godín” office is like, which is the space where he works on days when he is not on the track.
In Mexico, the term “godín” is generally used to refer to a group of employees who perform office activities (also called “officers”), who, according to Talent.com, they enjoy an annual salary of $78,200 on average, $6,067 per month.
so young millennials as centenary They adhere to this type of work, many of which are transported from the State of Mexico to Mexico City with the sole purpose of reaching their workplaces.
Of course, we are talking about one of the most deeply rooted concepts in domestic popular culture and, above all, in big cities with a large workforce.
According to data from the National Institute of Statistics and Geography (INEGI), during the fourth quarter of 2021 number of people employed in Mexico reached approximately 56.6 million, a figure that represented 96.3 percent of the economically active population.
In addition, the so-called “godínez” have positioned themselves in the collective unconscious in such a way that various industries use the concept to attract the attention of the audience, one of the most famous cases being that of the movie ‘Mirreyes vs. Godinez’, one of the most popular films of Mexican cinema in recent years.
“Checo” Pérez shows the “godín” office
What’s this all about? It seems that no one can escape the “year”, not even businessmen of the size of Arturo Elías Ayub, not even the Mexican Formula 1 driver Sergio “Checo” Pérez.
And that is that, during a live broadcast (live) on his Instagram account, also the former “shark” of the program “Shark Tank” surprised his followers after establishing a relationship with “Checo” Pérez himself, whom, according to What the pilot he discovers, he grabbed in the middle of the office, as if he were any other member of the “year”.
According to what a member of the Red Bull team mentioned, his job as a “referee” consists of, among other things, “checking all pending, my agenda, what’s coming up in the next few weeks, commitments with sponsors.”
Today, Instagram, according to the Sensor Tower scaleit is in the second place of the most downloaded mobile apps in 2022, which means that in terms of popularity it is already below TikTok, the Chinese platform that is winning, especially since the arrival of the pandemic.
On the other hand, a recent report by the author The State of Influencer Marketing in 2021reveals that Instagram and TikTok were the social networks where influential persons generated higher revenues, which shows how digital marketing has positioned itself among brands.