Home Depot predicts a good ending with this campaign

  • 8 out of 10 Mexican internet users planned to buy a product or service during Good End 2022.

  • Internet searches related to deals and discounts doubled in the last weeks of October.

  • 5 out of 10 potential customers start researching prices and products up to a month in advance.

Home Depot will launch your campaign “November Savings” Nov. 3, to extend promotional days in its 131 Mexican stores before and after Good End.

This can be a great strategy considering that, since its inception, 2011 Good neighborhood it has become one of the most anticipated discount events by Mexican consumers, given its importance and size, which is why the participation of almost all brands in all sectors is seen year after year as an opportunity for brands that want to connect with their customers.

In fact, the event that will take place this year from November 18 to 21 is so considered in the planning of brands and consumers that 8 out of 10 Mexican Internet users plan to buy a product or service in these campaigns, even a report from Expectations of buying El Buen Finofrom the Mexican Association of Online Sales (AMVO) and with the help of Google Insights, reveals that at the end of October, online searches related to offers and discounts doubled, with the main focus on “apps with discount coupons” and “term/term deposits”.

Home Depot anticipates a good ending

The home improvement brand will offer thousands of products from all its categories at low prices and promises to support its customers with remodeling and decorating projects that require help. This is because the strategy is designed for a multi-channel environment.

“During this month we are ready to offer the best promotions of the year to support our customers to achieve their home improvement projects, decorate their homes for this Christmas season and find the best end of year gifts at prices, all under one roof and offers the best experience” , said Erika Díaz, vice president of marketing, online sales and public relations for The Home Depot.

According to the marketing manager, The start of this movement before the biggest sales season in the country is designed to give its customers the opportunity not only to purchase products, but also complete projects. with more than 30,000 items that make up The Home Depot product catalog.

In addition, it is an opportunity to boost your physical and online sales points with exclusive promotions and interest-free months for the whole month, not just four days.

“We are ready to offer the best experience to our customers throughout this month and, of course, in the Good End, which will take place from November 18 to 21, in which, as every year, we will participate in order to offer the best promotions and thus support our customers to implement or complete their home improvement projects,” Erika Díaz concluded.

In this case, as in all previous years, customers will be able to choose the preferred payment method, including credit and debit bank cards, Paypal, Mercado pago, Oxxo payment, among others, as well as the possibility of receiving the order for free at home. shipping on purchases over $699 or store pickup of your choice.

Strategy 2022

This year, The Home Depot will implement an interconnected and expanded retail strategy, where it will highlight a number of tools at the online and offline level to facilitate the task of users, whether it is the calculation of complete projects that define how much material they need; locating items between aisles and stores; dissemination of digital “step-by-step” instructions in production processes; offering an installation service with trained experts; and managing all orders on your eCommerce site and providing digital assistance through social media, Whats app, call center and online chat.

Likewise, promotions will be found in categories such as electrical and smart home items, painting, lighting, flooring, decoration, organization, tools, gardening, bathrooms and kitchens and many others; however, for professional clients who have work orders for active construction or remodeling, quotes can be managed with the ability to order remotely and receive onsite.

And this is that, regardless of whether it is a large or small and medium-sized enterprise (SME), November becomes a month of monitoring for all their areas of activity, because it is with campaigns like this that it becomes more relevant to prepare inventory, create anticipated and segmented ads, take advantage of the sense of urgency , generate good and real discounts, make sure you offer useful and delayed payment methods, spread the brand logo as far as possible, take care of deliveries and, above all, offer something valuable in the shopping experience.

With these regulations, they are ready today participating brands such as Liverpool, Elektra, Coppel, Palacio de Hierro, Soriana, La Comer, Sanborns, Chedraui, C&A, El Nuevo Mundo, Ópticas Devlin, Autozone, Martí and Farmacias del Ahorro and many others commodity, self-service and specialized stores, all associated with the business organizations of the National Association of Self-Service and Department Stores (ANTAD) and Concanaco Servytur, which together with the government organize this campaign.

Ultimately, all strategies are similar, because in this 2022 multichannel and brands will benefit from this, as 9 out of 10 customers plan to interact in physical channels and on the linewhether to search or buy.

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