Elon Musk took control of Twitter

CNBC announced that Elon Musk was in charge of Twitter from this Thursday.

According to this media, the executive director of Twitter, Parag Agrawaland financial director, Ned Segal, left the company after arriving Musk and will not return.

According to the court order, Musk was supposed to complete the acquisition Twitter for the $44 billion he agreed to by Friday at the latest if he wanted to avoid a company-sponsored lawsuit after he dropped out.

Head of Tesla tried to negotiate a reduction in the price of the operation, but Twitter did not accept it and, in the end, the court process is already very close, Musk he gave up and announced that he agreed to close the deal according to the original conditions.

Media, including The New York Times, The Washington Post and CNNThey cited anonymous sources familiar with the situation.

Other dismissed executives are the chief officer for legal affairs and policies, Vijay Gadda; and the general lawyer of the company, Sean Edgett.

According to the media, at least one of the executives released He was escorted by security personnel outside the Twitter headquarters in San Francisco (California, USA).

a few hours before Musk He confirmed that he would buy the social network and said that he was doing it “for the future of civilization”, with just over 24 hours left until the end of the deadline given by the judge to start the process. if the transaction is not formalized.purchase.

The owner of Tesla and SpaceX published on the social network itself a message for “advertisers” on Twitter in which he wants to explain the reasons that lead him to buy Red and he quoted in the first place that “it is important for the future of civilization to have a common digital market where a wide range spectrum beliefs”.

Besides, he predicted that he would advertising will have a relevant place in the network from now on.

In his message, Musk acknowledged that social networks risk increasing Polarization of public opinion between the extreme right and the extreme left, something that the traditional media have also fallen into, and he wants to contribute to overcoming this risk “to help the humanity” that I love, and “not to make money”, the richest man in the world points out.

The tycoon says yes according to his vision Twitter “it cannot become a free-for-all hell, where anything can be said without consequence”, but the laws must be “obeyed”.

The platform It must become – he continues – “a warm and welcoming place for everyone, where everyone can choose the desired experience according to their preferences”, and compares it to the experience of watching movies or playing video games depending on the age of each person.

about advertising in Twitterhe says that ads, “if well understood, can entertain, satisfy and inform” the user, explaining, for example, that there is a new medical treatment.

“Basically – he concludes in his message to advertisers – Twitter tends to become platform the world’s most respected advertising company that will strengthen your brands and grow your business. Let’s build something extraordinary together.”

With information from EFE

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