According to a recent report, for Halloween, Mexicans spend between 600 and 1,000 pesos on costumes alone.
In 2021, Canaco reported an economic outpouring of more than 4.213 million pesos for the Day of the Dead.
Today, TikTok has a community of 1.7 billion users who use the social network around the world.
On the occasion of Halloween and Day of the Dead, a young woman decided to create a costume of the collector Coppel, and she decided to share the result via TikTok.
Since last week, in Mexico and in various parts of the world, there is a festive atmosphere, where the use of costumes of all kinds is necessary for communication.
And that is that, as is known, both Halloween and Day of the Dead are topics of conversation on all media and digital platforms, areas that have gained the advantage of Internet users for several years.
On the one hand, let’s not forget the fact that currently the number of people immersed in the web is 4.9 billion, according to what the International Telecommunication Union (ITU) expresses.of which slightly more than 4.5 billion have at least one social network.
Now, in another context, it is well known that, after the arrival of the pandemic, one of the social networks that has positioned itself the most in the use and preference of young people is TikTok, especially among the so-called Generation Z, as pointed out by the Pew Research Center.
A young man creates a “Coppel collector” costume and shows it on TikTok
In recent days, TikTok has served as a window for a large number of people to show their creativity in making Halloween and Day of the Dead costumes.
In this context, in Mexico, according to local data Offertia.com, consumers spend between 600 and 1,000 pesos on Halloween festival costumes alone; simple costumes range from 150 to 500 pesos, while a more visually striking costume is offered in shops and markets for at least 700 and 950 pesos.
As part of Halloween and the Day of the Dead, festivities where people usually dress up, a young woman on TikTok shared a costume inspired by the collector Coppel, who works to “scare” the brand’s debtors.
#halloween2022 #girl #fy
? Man! I feel like a woman! – Shania Twain
Coppel is one of the most popular companies, as the study reveals Global Retail Authority de Delloiteputting the company on the scale 250 best retail stores in the worldwhich is why it is not surprising that consumers prefer the brand.
Now, for some time now, the company has been one of the most common topics of conversation on social networks, a fact that has led to a series of extremely viral content.
One of the most notorious is the person who informed the neighbor that the Coppel collectors were knocking on his door, thereby starting a kind of new “neighborhood alarm” which, no doubt, managed to reach many Internet users.
There is no doubt that social networks have become the scenario through which new generations communicate and this is the reason why many brands have decided to turn to this type of platform to develop their strategies.